![lettering logo design lettering logo design](https://miro.medium.com/max/1400/1*cCk0ty2ffAzerPcF2333ow.png)
The nuanced details and perfectly imperfect qualities of hand drawn branding feel considered, cared for, and timeless. There is an undeniable sense of craftsmanship tied to a hand drawn logo.
![lettering logo design lettering logo design](https://cdn.dribbble.com/users/1101015/screenshots/4408066/bobbish-balan_dribbble.jpg)
Hand drawn logos and typography highlight craftsmanship and quality The softer edges and loose imperfections of hand drawn logos is something that feels authentically human, and many brands could use a bit more approachability and humanity. Drawing logos by hand and utilizing hand lettering and hand drawn typography for branding oftentimes reduces the digital feel of a brand. While yes, essentially every brand needs to live in a digital space, not all brands and logos need to look or feel digital. So, why are hand drawn logos better than traditional branding? (personal opinion) Hand drawn logos and typography help convey approachability Now, ~95% of our graphic design and logo design clients work with us because of our approachable, hand drawn quality of work. I started to focus on exclusively hand drawn work, and it was the best decision I ever made. And, instead of focusing on “fixing” my incompetence, I leaned away from it. That’s right yall, what catalyzed the growing success of Vicarel Studios was incompetence. My hand drawn illustration, logos and lettering are rough around the edges because I was unable to properly use bezier curves and the pen tool.I was incapable of creating the “perfect” logo or the perfect hand lettering with the pen tool, so I just further leaned into the roughness of my branding and letterforms. Eventually, I found my niche of intentionally rough and perfectly imperfect hand lettering as well as its application across branding, packaging and murals.įunny enough, this discovery of style was birthed out of incompetence and not necessarily by choice. I started hand lettering ~7 years ago for fun. However, some of the nuanced art direction or execution styles (the style of illustration, the style of lettering or something like photo treatments) ultimately does have some degree of subjectivity or personal style preference. With these insights, the questions to be answered by a graphic designer such as serif vs san serif or blue vs green begin to almost answer themselves. All of these findings ultimately inform our creative, branding and logo design process. When beginning any sort of logo design project we inherently begin with brand strategy: we work to understand the brand story, vision, mission and values what is their unique selling proposition (USP), who is their target market, what does the competitive landscape look, talk and feel like, etc. What I love most about graphic design (visual identity design, branding and logo design in particular) is the combination of objectivity and subjectivity.